Wht Does Leadership and Your Personal Brand Have in Common?
At one of my favorite events recently I was extremely inspired by the speaker. She is the Chief Justice of The MN Supreme Court, Lorie Gildea – one of the first women to have that extremely important seat.
When asked by Journalist Cathy Wurzer of Minnesota Public Radio what The Chief’s leadership style is, she said something very similar to the 4 C’s of personal branding!
1. Consultative.
While this isn’t one of the C’s of personal branding, it is a C for leadership. Being consultative means that there is a discussion. There is guidance from a mentor. There is an exchange of ideas with peers. There is feedback and insight from others.
Which leads to:
2. Clarity.
Yes, this is a personal brand similarity. Focus. Be Clear. Make a decision and stick to it! Because you have consulted with others, gaining this clarity and making this decision is not made in a nutshell. Just do it! There is no room for, nor does a leader need to be wishy washy if they have done their homework and consulted with others.
3. Communicative.
Another personal brand similarity – Communication. Once you are clear on your decision, you need to communicate that to everyone! I see this as a big problem in corporations and people alike. They don’t communicate their decisions or missions to others. Why spend all of that time consulting and gaining clarity on your decision and then tell no one about it? Do you through your personal brand?
4. Consistent
Being consistent with how you make decisions and how you communicate that to the world is of utmost importance. This goes back to becoming credible and being seen as an expert in your career.
5. Color
While The Chief didn’t mention color as her leadership style, I have previously discussed why color can be an important part of your “personal branding” routine. It will define your personal branding message from other leaders. It can evoke emotions that can only help to manage your personal brand and provide the experience you want to portray AS a leader!
The bottom line is: you need a mentor to consult with and you need to develop your personal brand. Then you become a leader. When you focus on upgrading your personal brand with the 4 C’s, you will practice leadership at the same time.
“C” how simple that is?
If you are ready to upgrade your personal brand and your leadership qualities to gain the confidence to move forward, get paid what you are worth and enjoy the life that you imagine, let’s chat.
http://bit.ly/freebrand
To Your Prosperity,
Monica of ImageThat!