Personal Branding: The 4 C’s of Brand You
4 C’s of Personal Branding or Company Me, Inc.
By Monica of ImageThat!
In a previous article, we termed the phrase of personal branding as Company Me, Inc. You are the CEO of Company Me, Inc.
Clarity:
This is the same as Imagine in The IMAGE Success System. You will never Stand Out and Play Big if you are not clear on what experience you want others to have with you. Make it clear why you are who you are, what you can clearly do for others, and what makes you unique. In other words, be your authentic self. It wouldn’t be clearly you if you are just like someone else!
Communication:
Everything that you do communicates “brand you” in one way or the other. Your personal image is your communication vessel. The ABC’s of Image are Appearance, Behavior, and Communication. In personal branding, how you communicate your brand is all about your appearance, your behavior AND written, spoken and non-verbal communication. Communication is how you market yourself for success.
And guess what, it should be: ….
Consistent:
“Brand you” should have the same look and feel across all platforms – online and off. To make this easy, you need to be really Clear and authentic with your personal brand. Wearing jeans with holes in them one day and then a suit the next is not consistent. Complaining about your boss online one day and then telling a future employer that you are a team player is not consistent. Be clear. Be consistent. You ARE the CEO of Company Me, Inc!
Color:
Is my communication consistent here? Yes! I always recommend a Stand Out color for everyone I work with. It is such an easy way to authentically Stand Out! I was at a networking function and talking to a woman who had on a lipstick red suit. I was drawn to her immediately and thought – darn! She stands out in a better way than me! Every woman that passed her complimented her on it. Seriously, I have a scarf that is really not even that bright and I barely walk out of the door without people complimenting me on it. It has a mixture of all of the colors that make my skin brighten as well, so I always love wearing it and feel confident when doing so.
Think of a color, any color. Got it? As long as it compliments your skin tone AND can be seen easily online, that could be your “brand” color. Be clear and unique when using it. Now, consistently infuse that color through all of your communication (online and off).
How are you going to use these tips to Stand Out and Play Big? There’s no better time than now to get started! Use The IMAGE Success System to make it happen. Imagine, Manage & Plan, Take Action, Grow and Enjoy!